Consumers today want more from almost every product or service they purchase. They expect their products and services to be culturally appropriate, environmentally sustainable, easy-to-use, and attractive. There is hardly an industry that is not impacted by these increasing demands: automotive, communication, energy, medical, consumer products, or technology. For many companies, this means investing in gaining a better understanding of the market and engaging with new technologies that require significant investments. The risks are high.

Lorraine Justice, PhD is an internationally known designer who specializes in helping leaders and teams responsible for complex development initiatives maximize their likelihood of success. Learn from Lorraine Justice how the design process can minimize risks and maximize brand visibility and profits.