Lorraine does this by identifying issues or opportunities for a product or service on the front end so it best meets the needs and expectations of the target market. Lorraine will help you get “from here to there” by identifying all the relevant cultural and technological trends, opportunities, and potential disruptions.
Lorraine has been at the forefront of design and technology for decades. She is an internationally known design educator, Fellow of the Industrial Designers Society of America (IDSA), and serves on the editorial board for 6 international design journals. ID Magazine named her one of the Top 40 Designers. She is widely recognized as having helped shape the field of design through her work as a design researcher, speaker, author, and educator. She is a TED speaker and has been featured as a design expert on TV, radio, and social media.
Because of Lorraine’s deep connection to people on the front lines of innovation across the globe and her applied research skills as a PhD, she has her finger constantly on the pulse of trends in technology and culture. She is recognized as the international go-to resource for what’s coming next.
Having lived seven years in China, she is a leading expert in east-west design, innovation and design research practices, she was one of the first to tell the story of design in China. Her book China’s Design Revolution (MIT Press, 2012) earned high praise and led to keynotes around the world.
Her second book, The Future of Design, Global Product Innovation for a Complex World (Nicholas Brealey, 2019) addresses how can we design successful products for the future, that will affect our future global products, services, and experiences.
Lorraine was born in Pittsburgh, Pennsylvania. Watching the steel mills decline and unemployment reach the highest levels regionally, she saw the universities and people pull together to reshape and redesign that city. In many cases education was the key. The universities in the region helped to create a new culture and new businesses in Pittsburgh. From these roots, Lorraine believes anything is possible.